At Continental, like the farmer, we take pride in respecting the laws of nature, and our determination to overcome them. Our partnership with the farmer begins with a passion for soil, because our tyres touch it for longer than anything else on the farm. Taking the time to talk to farmers, we understand not only the soil, but the people who work with it.

Our dedicated engineers channel many years of experience into the tyres that are always by your side – through muddy fields, in the driving rain, and down rocky lanes in the baking sun. They are fully committed to developing new tyres that are more durable, more efficient, less harmful to crops, and provide you a more comfortable ride. Just as the farmer is at one with nature, we are at one with the farmer. Keeping the wheels turning: efficiently, dependably, comfortably – with Heart & Soil.